Location Shanghai, China

Completion Year 2020

Project Size 3,900 sq ft

Located in Shanghai at the luxurious Bvlgari hotel, this unique location is situated next to a listed heritage building. Due to the reason, we were unable to change too much of the building facade and were only able to add simple logos to define each of the car brands. The challenge was designing a multi-brand showroom with separate zones to house the two super car brands. We designed a middle lounge/bar area to create a visual separation as well as utilized lights and materials to define the spaces. The linear lights help to create a sense of speed and innovation to reflect the two super car brand’s identity. We designed the space using a very neutral palette and minimal lines so that the interior will not take away from the features of the cars and showcase them in the most effective way. As both cars have their own brand identity interior design, we had to create a flexible middle ground to respect and comply to both their brands. The result is a minimal space with sharp linear accents.

Photography KTW